journalism goes social
Filed under: social media |
social media as we know it, is any online technology that serves as a platform for us to share ideas, content, experiences, opinions, and actually have a conversation about the ideas that pertain to our interest.
but what’s the deal with the incorporation of social media into journalism?
take Chicago Tribune as an example.
Chicago Tribune has been using online platforms such as Facebook and Twitter, to establish online presence for their loyal readers, who eventually become their friends and followers. By sharing appropriate, high-quality content through these new social platforms, chicagotribune.com picks up traffic
somebody asked during my Q&A presentation if this trend is going to penetrate journalism in Singapore, and i thought why not. social platforms can act as ‘social lubricants’ to make the newspapers in Singapore more approachable, not just to the younger, tech-savvy generation. in fact, the straits times has already jumped in the bandwagon and now have both twitter and facebook.
i think social media acts more than just ‘social lubricants’ to connect with readers. they help the news agency to better understand its readers, take note of emerging trends and breaking news, helps to monitor conversations and stay in the loop of what the consumers are thinking/doing (market research) – all of which will create a sense of loyalty to a particular newspaper.
